SRF PURPOSE

SRF's ASPIRATION 2020

THE SRF WAY (Total Quality Management)

At SRF, Total Quality Management is a management approach that profoundly integrates principles, methods, systems and tools, and transforms the way people in the organization think and do things, as well as the way in which they manage it. Thanks to TQM, SRF has made fundamental improvements in all areas resulting in satisfied stakeholders.

The TQM journey at SRF is characterized by three key methods of management.

• Daily Management – which is a means to preserve status quo and make continuous improvements.
  
  
• Breakthrough Management – which provides a method for making quantum improvements or breakthroughs.
  
  
• Upstream Management - which prevents potential problems from arising at the production stage and creates products which satisfy customers.
  

MARKET LEADERSHIP

• Domestic market leadership
  
  
• Tyre Cord Fabric - Approx 35% market share, No 1 in India
  
  
• Chloromethanes and Refrigerant Gases - Approx 39% market share, No 1 in India
  
  
• Belting Fabrics - Approx 70% market share, No 1 in India
  
• Packaging Films - Approx 25,700 TPA consolidated capacity
  
  
  
• Global Market Leadership
  
  
• Eighth  largest player in Tyre Cord Fabric 
  
  
• Second largest player in Belting Fabrics
  

BUSINESS STRATEGY

Business Opportunity

SRF is focusing on businesses created by global shifts.

• Leverage potentially the  large size of the Indian Market and continue to be a leader in the domestic market in its chosen businesses
  
  
• Businesses shifting to low cost locations - Tyre cord fabrics, belting fabrics, coated fabrics, fluorine chemicals, fishnet twines, polyester films
  
  
• Outsourcing to low cost regions - contract research, custom manufacture etc.

In most of SRF businesses, competitiveness is shifting from developed world to newly developed Asian economies (Korea, Taiwan, ASEAN) as well as India and China.

Business Model

• Core Value Proposition
  
  SRF will be the 'lowest cost provider', an 'easy to work with partner', and a 'solutions provider' in a range of product and services.
  
  
• Capabilities
  
  These will be based upon excellence in 'Management Way' (SRF's own management way) and chosen 'Technologies'
  
  The chosen technologies are:
  
  
  • Polymer Technology
    
    
  • Fluorine Chemistry
    
    
  • Technologies include product development, application development, process development, process control development, machine development, system development and testing methods.
    
    

Focus on upstream processes:

• To crack these opportunities, SRF would follow the TQM action model - 'people satisfy customers with efficiency'. Satisfaction of customers implies meeting his needs on Quality (Q) ,Cost (C) and Delivery (D) dimension.
  
  
• SRF has been making improvements on Q,C and D dimensions in downstream processes through efficiency improvements, waste elimination, reduction in non conformities etc.,
  
  
• For radical improvements, SRF will focus on upstream process improvements. This would involve :
  
  
  • Selection of most efficient location based on total cost of delivery
    
    
  • Lean plant design
    
    
  • Lean product, process design
    
    
  • Lean machinery design
    
    
  • Getting capital at the lowest rate.
    
    
  • Efficient global sourcing